The Team

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Eric Robertson - Founder & CEO

Eric, CEO of Tri Sell, is passionate about helping organizations unlock the full potential of their talent, with a particular focus on developing sales teams from the bottom-up, nurturing talent from junior to middle and leadership levels, including the C-suite. With 14 years of experience in sales and business development, he has a deep understanding of the challenges businesses face when it comes to talent management.

Having worked with both large enterprises and SMEs in the US and GCC, particularly in the MENA region, he has witnessed firsthand the detrimental effects of high employee turnover. This experience inspired him to create Tri Sell, a company dedicated to developing employees and fostering long-term growth.

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Maryam Imraheal - Operations Director

I'm an entrepreneur and digital artist passionate about helping businesses thrive. I specialize in customer success, retention, and hospitality, with expertise in building relationships, crafting engaging experiences, and developing loyalty programs. I combine creative digital solutions with a deep understanding of frontline teams and KPIs to drive business growth.

My background spans SaaS, hospitality, and customer success, along with extensive experience managing office operations, ensuring seamless cross-functional support and communication, and optimizing workflows to improve efficiency and team collaboration.

As a digital artist, I bring a unique creative perspective to branding, marketing, and content creation, helping businesses scale while delivering outstanding customer experiences.